The best SEO software

February 29, 2020 , , ,


Search engine optimization (SEO) software, or organic search marketing software, is designed to improve the ranking of websites on search engine results (SERP) pages without paying the search engine provider by location These tools provide SEO information to companies through a variety of different features, which helps identify the best strategies to improve the search relevance of a website. Many tools also offer competitive data and extensive industry analysis. SEO software is often used by product and marketing teams, as well as SEO specialists, to identify areas of improvement in their web properties that could help produce a higher ranking in search engines such as Google, Yahoo and Bing.

Products in the SEO category must offer one or more of the following functions: SEO audits, rank tracking, keyword research, content optimization or link building. SEO audit tools provide companies with a "health" SEO report of their website. These products identify technical or content-based problems that can affect the search ranking of a website and make suggestions for potential improvement. Rank tracking tools monitor the performance of a website in SERP specific keywords, while keyword research tools allow companies to identify alternative search terms and the search volume of those terms. Construction tools are used to improve SEO off the page of a website by monitoring backlinks and identifying new link building opportunities.


Some SEO software solutions offer local SEO software features. These tools help companies track their rankings on local search pages, monitor local listings and discover high-ranking local keywords. Other SEO software products can provide paid search optimization tools, such as pay per click (PPC) ad optimization, conversion metrics and ad placement. (For more information on search advertising products, visit our category of search advertising software).


To qualify for inclusion in the SEO category, a product must:

Provide reports on metrics related to optimization.

Focus on improving free organic search engine listings

Perform one or more of the following functions in relation to SEO: content optimization, SEO audits, keyword research, ranking tracking, link building or backlink monitoring

Top 10 SEO Software

  • SEMrush
  • SE Ranking
  • Moz Pro
  • Conductor
  • Ahrefs
  • SpyFu
  • Serpstat
  • Siteimprove
  • BrightEdge
  • Netpeak Spider

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